Speakers
Lesley Aitken
Lesley Aitken
is a dynamic expert in both sales and marketing, known for her ability to seamlessly integrate these two critical business functions. As the founder of Nurturing Skills, she teaches audiences how to effectively marry sales and marketing strategies to drive growth and enhance customer engagement.
Lesley provides actionable insights to tackle commercial challenges, empowering teams to align their efforts and ensuring a cohesive approach that maximises impact and achieves shared objectives.
Lesley Aitken
Nurturing Skills
lesley@nurturingskills.com
www.nurturingskills.com
linkedin.com/in/⭐️lesley-aitken-0b4a706
Glenda Rivoallan
Dr Glenda Rivoallan
otherwise known as Dr G; is a multiple award-winning wellbeing entrepreneur having successfully sold multiple wellbeing brands. As a resilience & wellbeing expert, author and speaker with over 28 years in the fitness and wellbeing industry, Glenda’s passion is contagious. Her most recent book Resilient as Fudge became an amazon best seller in 5 categories.
As a practicing practitioner, Glenda consults with SMEs to global Corporates on the planning, delivery and robust evaluation of wellbeing and resilience initiatives with the aim of driving impact, productivity and performance through data driven insights. Using behavioural change theory, brain science and habit change, Glenda and her team deliver a programme with big learnings. She also qualifies and manages the integration of wellbeing coaches into the industry.
Glenda's expertise extends beyond her extensive experience, backed by a Doctorate where she studied the impact of mindfulness on resilience in entrepreneurs, an MSc in Sports Science and a 1st class honours degree in Physical Education. As a previous Vice Principal, Glenda’s continuous commitment to learning, results in her sessions being full of evidence-based concepts, wisdom and insights but with her light sense of humour thrown in for good measure.
When not working, Glenda loves a good book sprinkled with lots of travel.
We Talk Wellbeing
Dr Glenda Rivoallan
+44 7700 777552
glenda@wetalkwellbeing.com
www.wetalkwellbeing.com
linkedin.com/in/dr-glenda-rivoallan-90321918
Jarrod Saracco
Jarrod Saracco
is a 29-year veteran of the health and fitness industry. He has served in many different capacities throughout his storied career, including time as COO of World Gym International where he helped lead and grow the brand despite the challenges of the global pandemic. He is an accomplished international speaker and presenter with an infectious passion and energy for the fitness industry that shines through in every presentation he gives.
As the owner and founder of Health Club Doctor, Inc - an international, full-service consulting firm- he spends his time helping fitness businesses of all shapes and sizes and in all phases of operations to achieve remarkable results.
HealthClub Doctor
Jarrod Saracco
+1 (484) 919-4223
jarrodsaracco@gmail.com
www.healthclubdoctor.com
linkedin.com/in/jarrodsaracco
Laurence Metrick
Laurie Metricn
fired publicly 25 years ago, I was in front of a huge client and peers and decided not to be humiliated again, so I hung out my own shingle. Now I tell stories with 11 others from the second coolest HQ in the world ranked by the Wall Street Journal and MSNBC, guest lecture on story telling at Hebrew University of Jerusalem and non product branding at NYU and continue to have many embarrassing moments in front of clients, staff and now students. I guess you could say I have either come full circle or failed miserably.
We Deliver Unforgettable Narratives for Affluent Audiences.
Trailerworks
Laurie Metrick
+1 800 631 9858
laurence@metricksystem.com
www.trailerworks.com
linkedin.com/in/laurence-metrick
youtube.com/themomentthatchangedeverything
Doug Miller
Doug Miller
started in the fitness industry in 1979, as a commission-only salesperson in a large club in South Florida. Working with Ray Gordon, his future partner, they successfully increased the sales by 560% in six months.
After 18 months of successful monthly growth and an article in National Racquetball about what they had done; they began working with clubs throughout North America.
The first Club’s sales were increased by 450% in six-weeks and the creation of the Sales Makers System of Membership sales began…
Since then, I’ve presented at countless conferences globally, worked with hundreds of Clubs, trained thousands of Sales Makers and been responsible for millions of membership sales. Sales Makers went International in 1989 when we began work in the UK and Sweden.
IHRSA acknowledged Sales Makers International in 2001 as one of twenty companies that has contributed to the growth of the Fitness Industry. In 2006, IHRSA appointed me as a Scandinavian Ambassador – with the goal of increasing the membership of the Association.
This is when I created what I call the RoadShow. I took four of my A-list Presenterfriends on the road with me and we staged a mini-conference show in different countries (Stockholm – then Helsinki, two days later, then Oslo, then Copenhagen, then Copenhagen, then Lithuania – you get the idea.) These events were free for IHRSA members and cost €195 (and they got a free six-month trial IHRSA membership). The premise being that a major benefit of being a member of IHRSA was the education and the networking.
In 2007 I was appointed to the European Council of IHRSA and I remain involved in the HFA (Health and Fitness Association – formerly IHRSA) to this day.
In 2017 I realised that with the onset of technology I no longer needed to take my fellow Presenters on the road – but I could take them to one place and stream them LIVE (but also record them for posterity). The 1st VirtualRoadShow.online Conference was staged at the Al Corniche Club in Kuwait in December of 2017. Alan Leach, Dr Paul Bedford, Bryan O’Rourke, Michael Scott Scudder and Colin Milner shared their knowledge with the Virtual audience.
I learned from that 1st Conference and took the VirtualRoadShow.online into a TV Studio in the UK, in 2018 – where we had control of the audio, the lighting and a Studio Audience. Dr Mark Slavin, Justin Tamsett, Sandy Coffman, Adrian Marks and Frank Furness shared their knowledge with the Virtual audience. This event reached thousands and was much better. There were plans made to produce three more in 2018, but; I had to retire from presenting and travelling in July 2018 due to health issues and then the onset of Covid in 2019.
I had a lot of time to think over those years – I was upset that all this upheaval in the world meant Clubs were struggling and the existing staff and new staff didn’t have anywhere to learn how to recover and improve the fiscal fitness of their business. I decided that I had the contacts, I had a vision and thus I created…. VirtualRoadShow.APP
Early 2025, on every Thursday at 12 noon GMT; there will be a New 1-hour Presentation from one of the Speakers from the Speakers Bureau (a group of A-List Presenters with cumulative Actual Xperience of over 1,000 years!)All on different topics all designed to help you improve the fiscal fitness of your business. ALL the Presentations are immediately archived in the Library where you and your staff can review them 24/7 – 365!
Sales Makers International. VirtualRoadShow.online
Doug MIller
+44 (0)7855 744 222
Doug@SalesMakers.com
Doug@VirtualRoadShow.online
www.SalesMakers.com
www.VirtualRoadShow.online
Adrian Marks
Adrian Marks
helps businesses grow through smarter Customer & Client Acquisition strategies... I’m a marketing, sales and business growth specialist in the direct response space with over 25 years' experience in the field of brand response marketing, sales strategy, behavioural economics, funnels, lead generation, and business growth.
I have had the privilege to work with hundreds of small-to-medium size businesses and a select handful of billion £/$ companies including; Marriott, JDSports, Phonak & United Utilities. I enjoy creating solutions around lead generation, sales conversion and monetising business growth.
I am always available to discuss new opportunities or ventures and looking for smart, hard-working people to hire. Please reach out to me if I can help you...
enjoy!
Adrian Marks
+44 7525 153888
a.marks@enjoymarketing.co.uk
www.enjoymarketing.co.uk
linkedin.com/in/adrianmarks1
Derek Barton
Derek Barton
is the President and CEO of Barton Productions, a marketing consulting company that helps its clients become more valuable and meaningful by differentiating themselves from their competitors through improved branding, advertising and customer service.
Derek is known as “The Brand Man,” having nearly 40 years in building brands. From 1985 through 2005 he was the head of Marketing at Gold's Gym International. He was instrumental in building Gold's Gym into one of the most respected and recognized brands in the fitness industry and the largest international co-ed gym chain with over 600locations in 43 states and 27 countries. During his tenure, Gold's Gym received numerous awards and accolades for its innovative marketing, with many ads being reprinted in advertising and educational textbooks.
In 2005, marking his 20th year of building and protecting an American icon, Derek and Gold's Gym were featured in “America's Greatest Brands” book.
From that success, Derek started his own company in 2006 helping various brands in and outside the fitness industry. He is a much sought-after public speaker on marketing, advertising, branding and customer service. In addition to consulting and speaking around the world, Derek is widely published in periodicals for his marketing and branding expertise.
"What's your story?"
“We all have a story, both personally and professionally. If we tell our story right, it could inspire people and open many doors. Told wrong, it could turn people off and even become a deal breaker. Great marketers have the ability to tell an inspirational and powerful story about a product or service so that people become interested and want to buy that product or service. Whether you are a gym owner, manager, personal trainer, or group fitness or yoga instructor, learning how to tell your story effectively will lead you to great success!”
Barton Productions
Derek Barton
derek@bartonproductions.com
www.bartonproductions.com
linkedin.com/in/derek-barton-ab97a5b
Bob Esquerre
Bob Esquerre
is a distinguished professional with over 13 years in Corporate America, with a specialty in Project Management, Operations Management and Operations Planning. With a wealth of 30+ years in the Health & Fitness Sector, he is known as a Trainer of Trainers, Instructor of Instructors, and Manager of Managers.
Bob's expertise spans GroupEX, Personal Training, and Operations Management. With his perfect blended knowledge base of business growth fundamentals & the nuts and bolts of the Health & Fitness Sector, he is a sought-after global lecturer who provides Business Growth Strategies & Operations Analysis to Club/Studio Owners and Managers.
His current focus is to create (1) viable business growth opportunities for global Owners/Operators, (2) viable career path opportunities for Fitness Professionals while (3) creating customer-centric programming options for the 80%+ of the Global Population who is Inactive.
Esquerre Fitness Group
Bob Esquerre
+1 (561) 843-4443
bob@esquerrefitnessgroup.com
www.esquerrefitnessgroup.com
linkedin.com/in/bobesquerre
Sandy Coffman
Sandy Coffman
was trained as a nurse but found her calling when working at a group of clubs in Milwaukee. She later joined the ownership team of the growing chain. Her role was Program Director and was responsible for the integration and retention of the members - to which she excelled.
When the clubs were sold she gave her first professional lecture at a Sales Makers Conference in Sanibel Island. She went on to become one of the Industries most sought after Speakers, globally. She retired to care for her husband at their home now in Florida.
Doug Miller convinced her to come our of retirement one more time and her seminar on this APP is the result.
Her book: Programming for Profit is still in print and Doug is attempting to convince her to self-publish and Audio Book upgrade.
We also hope to convince her - to come back - just one more time (or two or three)
Sandy Coffman
slcoffman@aol.com
linkedin.com/in/sandy-coffman-27aa0414
Pete Cohen
Pete Cohen
is an expert in human behavior and performance, a business consultant, coach, health, fitness, and wellness professional, and a globally recognized keynote speaker.
Specialising in mindset and our relationship to the future, Pete focuses on how to live intentionally each day by taking responsibility for individual well-being, preventing disease, and prolonging life. His approach leads to productive, fulfilled living and empowers individuals to think beyond limitations, take meaningful actions, and achieve their best.
He has coached and mentored business leaders, executives, corporate teams, and world-class athletes, including Olympic champions and global sporting icons. Pete is a sought-after keynote speaker, having delivered transformative presentations in over 25 countries for more than 25 years. His talks inspire audiences to break free from self-limiting beliefs, embrace intentionality, and create impactful change in their lives and organizations.
As the author of 20 published books, several of which are international bestsellers, Pete’s work spans topics like habit-breaking, mindset transformation, and leadership. His titles include Shut the Duck Up, Habit Busting, Fear Busting, Life DIY, and his latest book, Inspirators – Leading The Way In Leadership.
Pete is also the host of the long-running Mi365 Podcast, now approaching 600 episodes and inspiring listeners worldwide to unlock their potential.
In addition to his achievements in business and personal development, Pete has had a successful television career, hosting his own show, The Coach, and serving as the resident life coach on ITV’s GMTV for 12 years. His impact extends to sports psychology, having coached world-class athletes such as Sally Gunnell, Ellen MacArthur, Roger Black, the Kent Cricket Team, and Arsenal Football Club. Notably, he worked one-on-one with World Snooker Champion Ronnie O’Sullivan, helping him win his second world title in 2004.
Pete’s work centres around empowerment, intentionality, and resilience, helping people and organisations turn vision into reality and create a legacy of health, success, and fulfilment.
The People's Coach
Pete Cohen
+44 7974 143 221
pete@petecohen.com
www.petecohen.com
linkedin.com/in/petecohenbusinessspeake
Instagram: @pete_cohen_
Facebook: @Mi365PeteCohen
X: @PeteCohen
YouTube: Pete Cohen Channel
Don Genders
Don Genders
is the CEO of Design for Leisure (DFL), has over three decades of experience in the wellness and fitness industries, and has consistently worked at the intersection of health, design, and innovation. Some of Don’s early clients included Fitness First and the original Virgin Active Clubs, where he helped shape the member experience throughout the locker rooms and shower areas. Next, he worked with Holmes Place and was instrumental in elevating the brand by integrating spa and wellness (saunas and steam rooms) into their clubs, effectively merging physical fitness with holistic wellness.
After being embedded in the fitness industry, Design for Leisure’s work pivoted to the creation of award-winning hydrothermal spa environments. Under his leadership, DFL has become the most sought-after company for designing and building 5-star, European-crafted wellness journeys that blend the health benefits of ancient bathing practices with modern design, materials, and technology.
Esteemed brands, including Accor, Aman, Disney, Canyon Ranch, Faena, Fairmont, Four Seasons, Six Senses and many more trust DFL for their wet spa area needs.
As an industry veteran, Don is recognized for his hands-on leadership and commitment to excellence. He currently chairs the Global Wellness Institute’s Hydrothermal Initiative, which has produced the Guide to Hydrothermal Spa & Wellness Development Standards—the first resource providing clear, modern guidelines for the design and construction of hydrothermal areas in public spas and private residences. First published in 2014, the guide is now in its 4th edition.
Throughout his career, Don has witnessed the evolution of the wellness and fitness sectors, particularly the divergence and subsequent convergence of these industries as business owners seek innovative ways to attract and retain members. He sees a unique opportunity for spa and wellness practices to integrate back into fitness, especially as trends like biohacking, longevity, recovery, and immune system strengthening gain mainstream traction. Notably, there has been a rise in specialized bathhouses focusing on contrast thermotherapy – alternating heat therapy with cold immersion - often enjoyed in a communal, social setting.
These trends present a valuable opportunity for fitness facilities to incorporate similar concepts within their club. By exploring this integration, fitness centers can extend their appeal to the next generation of gym-goers, who are likely to embrace both gym and bathhouse memberships can help extend a club’s appeal to the next generation of gym-goers who, in all likelihood, will hold both gym and bathhouse memberships. Instead of viewing these trends in isolation, industry leaders should consider innovative strategies that create a single, cohesive solution and destination for their members.
Design for Leisure
Don Genders
+44 7970 674514
don@designforleisure.com
www.designforleisure.com
linkedin.com/in/don-genders-7a97716
Frank Furness
Frank Furness
is an internationally acclaimed social media master and sales strategist with over three decades of experience inspiring businesses and individuals worldwide.
From his early years as a successful drummer backing some of the world’s top acts to becoming a global authority on sales and technology, Frank’s journey is nothing short of extraordinary. Recognized as one of the top 1% of salespeople worldwide, he now shares his expertise through motivational speaking and training.
Frank has been honored as the "Top Speaker" for Vistage Europe, inducted into the "Speaker Hall of Fame," and named "Overseas Speaker of the Year" for TEC Australia. His engaging and humorous style has captivated audiences in 69 countries.
As the author of two international bestsellers, Walking with Tigers – Success Secrets of the World’s Top Business Leaders and How to Find New Business and Clients, Frank continues to deliver actionable insights that drive results.
Currently, his focus is on helping health and fitness clubs harness the power of AI tools like ChatGPT, Perplexity, Claude, Tome, Beautiful.ai, and Gamma to revolutionize sales, marketing, and member retention.
Frank has presented at numerous health and fitness conferences and worked with clubs globally to improve member acquisition, engagement, and loyalty through innovative strategies.
Frank Furness
+44 (0) 7711 672888
frank@frankfurness.com
www.frankfurness.com
linkedin.com/in/frankfurness
Rudy Fabiano
Rudy Fabiano
established Fabiano Designs in 1989, as a globally recognized, full-service architecture and interior design firm renowned for delivering innovative and sustainable design solutions. Our collective of skilled architects, designers, and planners is dedicated to transforming spaces into functional yet artful environments that reflect the unique needs and context of each project. With an unwavering commitment to excellence, meticulous attention to detail, and a collaborative approach, we bring our clients' visions to life while cultivating enduring partnerships built on trust and mutual respect.
At Fabiano Designs, we strive to create modern classics that embody elegance, purpose, and a better future through inspired design.
Fabiano Designs
Rudy Fabiano
Rudy@FabianoDesigns.com
+1 973.746.5100
www.fabianodesigns.com
linkedin.com/in/rudyfabiano
Lexie Griffiths
Lexie Griffiths
is a renowned speaker, business coach and business owner. She is an expert in emotional intelligence skills and through her use of practical insights and actionable steps helps leaders, managers teams and salespeople unlock their full potential and master communication skills to ensure impact, value and world class customer service.
As well as coaching international clients both within and outside the industry she organises and leads highly successful events and congresses, using best practises and being passionate about making a difference and standing out from the rest!
Lexie is unique and her blend of entertainment and know how ensures high energy, engaged customers.
Lexie Griffiths
lexie@thesizzlemaker.com
www.thesizzlemaker.com
linkedin.com/in/lexie-griffiths-2286a316
Colin Milner
Colin Milner
is CEO of the International Council on Active Aging and founder of the active-aging industry in North America. Milner is also a leading authority on the health and well-being of the older adult and has been recognized by the World Economic Forum as one of“the most innovative and influential minds” in the world on aging-related topics.
An award-winning writer, Milner has authored more than 300 articles. He has been published in such journals as Global Policy, and the Annual Review of Gerontology and Geriatrics. He also contributed a chapter to the World Economic Forum Book Global Population Ageing:Peril or Promise?
Milner’s speeches have stimulated thousands of business and government leaders, industry professionals & older adults worldwide. Whether Fortune 100 companies or governmental organizations, Milner’s efforts have inspired a broad spectrum of groups to seek his counsel, include amongst these:
Milner’s tireless efforts have leading-edge publications, television networks and radio stations seeking his insights. Among these outlets are Associated Press, Canadian Press, CNN, BBC, CBC, US News and World Report, Newsweek, Wall Street Journal, New York Times, Los Angeles Times, Chicago Tribune, Dow Jones Market Watch, Money Magazine, Entrepreneur Magazine, Fortune, Bankrate.com, Financial Post, The Daily Mail, WebMD, The National Post, Globe and Mail, Parade Magazine, Fox Business Radio, CBC Radio, BBC Radio, The Guardian, and Australian Broadcasting Corporation.
International Council on Active Aging
Colin Milner
+1 (604) 763-4595
colinmilner@icaa.cc
www.icaa.cc
linkedin.com/in/colinmilner
Alan Leach
Alan Leach is a
CEO with 35 years of expertise in sales management, sales training, marketing, digital marketing and business growth in the fitness industry. Currently CEO and Director of Sales and Marketing at West Wood Club. I oversee six premium health clubs where I have grown membership to over 41,000, while spearheading substantial business expansion through strategic marketing initiatives.
Former Chairperson and Director of IHRSA (International Health, Racquet & Sports Association). Former chair of IHRSA International Committee. I am only the second non-U.S. chair in IHRSA's 40 year history. In 2014, I became the first European faculty member of The IHRSA Institute at the Kenan-Flagler Business School, North Carolina, USA, lecturing on Sales Management, Digital Marketing, and Marketing Strategy.
Member of the Global Health and Fitness Alliance (GHFA). A Marketing Graduate from the Marketing Institute of Ireland & Technological University Dublin. I have 30 years of proven expertise in delivering high-impact sales training and driving marketing strategies that consistently generate highly profitable results.
Since 2010, I have been a sought-after international speaker and trainer, helping fitness clubs worldwide improve management, marketing, and sales performance. In 2025, I will be the Keynote speaker and presenter on sales and marketing at the Arnold Schwarzenegger Sports Festival South America in São Paulo. I have presented at fitness business conferences organised by: IHRSA (USA & Europe) CMAE (Golf Club Managers Association of Europe), Club Industry USA, ChinaFit, Italian Fitness Industry, Portuguese Fitness Industry, Polish Fitness Industry, Fitness Industry Brazil, Fitness Association Finland, Russian Fitness Industry, Australian Fitness Industry, Technology Summit,Smurfit Business College, Irish Marketing Institute,REX Community EMEA (Europe-Middle East-Africa), REX USA, Irish Postal Service – ‘Increase Sales through Direct Marketing.’ I was also the first international judge for the Australian AUSActive awards. I have won awards for marketing, competing against Ireland's top agencies, and received a FIA award for fitness business marketing. My expertise in digital marketing, SEO, and copywriting has been featured in leading industry publications; IHRSA CBI magazine, Club Solutions Magazine, and many others.
Specialties: Sales training, digital marketing, marketing strategy, SEO, copywriting, and direct marketing.
Westwood
Alan Leach
+353 (87) 713 6232
alan.leach@westwood.ie
www.westwood.ie
linkedin.com/in/alanleachmarketing
Casey Conrad
Casey Conrad
Want results?
Where some consultants give guidance based on knowledge, Casey provides consulting services and implements proven systems based on experience. Starting off as a full-time salesperson in the 1980's, Casey quickly moved up the ranks of the 42-unit club chain. Assistant Manager, General Manager, Area Manager, and Sales Trainer were all positions she held.
In 1989 Casey started Communication Consultants WBS, Inc. Several years later she published her first book, Selling Fitness, The Complete Guide to Selling Health Club Memberships. Today, Selling Fitness has been translated into 5 languages and has sold over 35,000 copies worldwide. Casey has gone on to author numerous books, including Selling Personal Training, Internet Marketing for Health & Fitness Clubs, The Business of Yoga, Hidden Profits and most recently Selling Against the Low Cost Club. In addition to her books, Casey has created dozens of audiobooks, DVDs, and sales training programs.Having founded an international chain of women's centers that started with her own locations, Casey understands the day-to-day challenges club operators face. How to generate more prospects, training a team to sell, driving ancillary revenue, keeping members happy, dealing with constant distractions, and putting in crazy hours to ensure success.
All of this real-world knowledge is brought to her speaking and consulting. The wide variety of sales training materials specifically for the health and fitness industry can be found on her website. (www.CaseyConrad.com).
She has been a featured presenter in 24 countries and writes for numerous industry magazines worldwide.Casey is available for Keynote presentations, in-house consulting, group training and one-on-one coaching. Let's connect.=> To find out more about Casey's services and to discover whether your facility would be a good fit, please go to www.CaseyConrad.com to schedule a complimentary 20-minute conversation with Casey.
Communication Consultants
Casey Conrad
caseyshealthclubtraining@yahoo.com
www.CaseyConrad.com
linkedin.com/in/caseyconrad1
Duncan Green
Duncan Green
is one of the most experienced Fitness Business Consultants in the UK Fitness industry, Duncan has directed the growth of several well-known fitness brands over his 30 years in the industry, as well as consulting to over 400 sites across the UK.
An accomplished lecturer, he has spoken at many of Worlds Industry conferences including recent dates at Club Industry, Chicago, and Forum Club Congress, Italy.
Momentum Business Development
Duncan Green
+44 7789 220070
duncangreen@momentumbd.co.uk
www.momentumbd.co.uk
linkedin.com/in/duncan-green-6a118812
Rob Lander
Rob Lander
started as a personal trainer 25 years ago working with celebrities and high-end clients in London and specialising in training motor racing drivers. After maxing out at 50 sessions a week, with little time to focus on his diary and the financial side of his business, Rob believed that technology would be able to leverage his time more efficiently. Rob wanted to be able to automate his diary, remind clients of appointments, keep a record of all sessions and finances and support his many clients with programs and behavioural change reminders.
The idea was built and Fisikal (fiscal – iCal) was born.
Fisikal
Rob Lander
rob@fisikal.com
www.fisikal.com
inkedin.com/in/roblander
Tomasz Napiórkowski
Tomasz Napiórkowski
is a Graduate of the University of Social Psychology in Warsaw. Associated with the fitness industry for over 16 years. Instructor of swimming, skiing, bodybuilding, TRX, kettlebells. Owner of the consulting and training company Fitness Consulting Group. His specialty is numbers and detailed analyses of individual variables in the club, which have a direct impact on the final financial result of the fitness club.
Tomasz Napiórkowski
+48 698 111 545
tomasz@xsportsgroup.com
www.polskafederacjafitness.pl
linkedin.com/in/tomasz-napiórkowski-90052043
Henrik Gockel
Henrik Gockel
Experienced Managing Director with a demonstrated history of working in the health wellness and fitness industry. Skilled in Leadership, Personal Training, Business Strategy, Entrepreneurship, and Strategy. Strong business development professional with a lic.rer.pol. focused in Wirtschaftswissenschaften from Université de Fribourg/Universität Freiburg.
Prime Time Fitness
Henrik Gockel
hg@primetime-fitness.de
www.primetime-fitness.de
linkedin.com/in/henrik-gockel-6b234069
Paul Bedford
Dr. Paul Bedford
has been working in the fitness industry for more than three decades.
Paul currently divides his time between conducting research in the area of retention, attrition and customer loyalty and coaching businesses in practical approaches to improve all areas of the customer experience. Paul’s research has reviewed the data from 5.5 million customers, from 5500+ clubs in 70 topic areas.
Has presented more than 150 international presentations in 31 different countries.
Paul is known for his extensive work with operators developing systems and practices to improve retention. His clients include, Gold’s Gym International, The Gym Group, Marriott Hotels Europe, Elixia Norway, Club Med Gyms Paris, Reebok Sports Club London and multiple leisure and recreational centres, YMCA’s and Independent operators and has advised the WHO on how to collaborate with the Health and Fitness sector.
His recent work has with the Hertfordshire Sports Village increased their revenue by 35% in just two years and generated a regular NPS score of 78+.
Paul has two master’s degrees, one in exercise and health behaviours the second in social science research. Paul’s research focus for PhD was in health club member retention.
Paul also has significant expertise in the education sector, he has lectured at Middlesex University on physical activity and exercise psychology as part of their master’s degree program and at Bath University where he tutors GP’s (MD’s) on brief health behavior change interventions. Prior to this he was a senior lecturer with YMCA Fitness Industry Training for 14 years and trained over 3,000 personal trainers.
Retention Guru
Dr. Paul Bedford
paul@retentionguru.co.uk
www.retentionguru.co.uk
linkedin.com/in/drpaulbedford
Mark Slavin
Dr Mark Slavin
is the RTS International Director (Resistance Training Specialists).
RTS teaches practical application and unbiased analysis based on continuous assessment of the individual client’s needs, goals, and tolerances. This includes a fundamental understanding of the forces behind biomechanics and body movement. A process of continuous learning and improvement in using science as the foundation for all decisions related to exercise design.
Mark has provided training programs for some of the largest chains in the USA & Asia, having taught RTS in over 70 countries.
He was the first Official Director for NASM, previously named honorary president of the International Personal Trainers Association (IPTA) and spent 20 years in Educational Director positions for Cybex and Sportsart.
Resistance Training Specialists
Dr Mark Slavin
dr.mark@rtsglobal.org
www.rtsglobal.org
linkedin.com/in/dr-mark-slavin-93269217
Keith Smith
Keith Smith
is a highly accomplished customer-focused Trainer and Tutor who has consistently excelled in designing and delivering high-quality learning and development (L&D) since 1997.
Keith has experience in supporting Operators, Colleges, Training Providers and Equipment Manufacturers.
He has delivered L&D in over 20 countries and presented at industry conventions in the UK, China, the Middle East, USA, Italy, India, and Latvia, solidifying his position as a highly regarded industry Trainer and Tutor.
Over the years Keith has contributed to many organisations including Life Fitness, Hammer Strength, David Lloyd Clubs, Simply Gyms, SOHO Gyms LONDON, Total Fitness, BPL, and Fit Pro.
Keith Smith
klslimited@outlook.com
+44 (0) 7815 870730
linkedin.com/in/keith-smith-1049b9261
Justin Tamsett (JT)
Justin Tamsett,
JT has a mission to reduce the health care costs across the globe by having more people move and move more often. This will mean my daughter can grow up in a world full of opportunity rather than one where governments and communities have the burden of an ageing, sickening and fattening population. I believe with all my heart this movement should be in a fitness facility and under the guidance of a trained fitness professional.
As the owner of Fitness Business Podcast, I strategise and collaborate to deliver content that drives the industry forward. We've celebrated over 1.2 million downloads, a testament to our commitment to inspire fitness leaders worldwide.
At REX Roundtables, our focus is on forging deep connections within the fitness industry and spearheading business enhancement for gym owners. My role as Chair entails guiding Roundtable discussions that are pivotal in shaping the future of fitness businesses in the US and Australia. These sessions are crafted by the members, for the members, ensuring immediate relevance and impact.
I also run the Australian wide event: FitnessBiz. This is a combined networking event and education exclusive to the fitness industry.
Active Management
Justin JT Tamsett
+61 499 088 623
jt@activemgmt.com.au
www.activemgmt.com.au
Fitness Business Podcast
FitnessBusinessPodcast.com
linkedin.com/in/justintamset
Dan Lynch
Providing leadership in the medically integrated health and fitness arena.
Dan Lynch
+ 1 914-484-4868
danlynch1@icloud.com
linkedin.com/in/dan-lynch
Herb Lipsman
Herb Lipman
I began my career as a tennis pro, coaching juniors of varying abilities. I discovered I had a gift for quickly assessing natural abilities. Instinctively, I realized that focusing on a player’s strengths rather than weaknesses provided instant gratification and confidence leading to more enthusiasm and effort and a virtuous cycle of steady improvement. This also set them up for success in their future academic/vocational pursuits. I was viewed as the top junior coach in Iowa with kids coming from all over the to train with me and many earning tennis scholarships.
As a business leader I apply these same principles while coaching and mentoring my direct reports. Playing to their strengths has fostered confidence and trust inspiring them to strive for excellence.My favorite pastime is endurance training, having completed 40 marathons including 3 Boston Marathons. Marathon training requires similar character traits to that of leading a business: Vision, goalsetting, commitment, perseverance, tenacity, overcoming adversity. In a marathon, as in business, you inevitably face setbacks: Injuries, illnesses, discouragement. You must overcome these obstacles and fight through the pain/anxiety on race day to reach the finish line, refusing to quit. My years of training and competition helped me become a more confident, determined, and effective leader. Another core competency I possess centers around listening, empathy, and diplomacy. I credit this to my upbringing and to Stephen Covey’s Seven Habits of Highly Effective People.
During my tenure with The Houstonian, our leadership team put 700 employees through this three-day course. I facilitated the class dozens of times. Habits 4 and 5, Think Win:Win and Seek First to Understand, then to be Understood, stuck with me. I have leaned on them ever since. I have led all facets of luxury resort, private equity club, high-end residential, golf, and upscale athletic club operations. Career achievements include co-leading the turnaround of The Houstonian Hotel, Club, and Spa from bankruptcy to $15MM in annual EBITDA and authoring/publishing “Caring (The Sequel): Valuable Insights into Effective Club and Hospitality Management” with a five-star rating on Amazon and cited by leading industry publications.
Competencies: Servant Leadership | Grace Under Pressure | Change Management | SOP Development | Process Improvement | Financial Management | Project Management | Talent Acquisitions | Performance Management | Crisis Management | Conflict Resolution | Analytical Problem Solver | Emotional Intelligence | Empathy
Herb Lipsman
herbnlipsman@gmail.com
linkedin.com/in/herb-lipsman-5a7bb629
Christophe Andansen
Christophe Anderson
is an experienced President with a demonstrated history of working in the sports industry. Skilled in Wellness Coaching, Athletic Training, Gym, Fitness Training, and Weight Training. Strong business development professional with a Professeur de Sports focused in Sports from INSEP Paris.
Planet Fitness Les Mills - France, Morocco
Christophe Andanson
christophe@lesmills.fr
linkedin.com/in/christophe-andanson-oly-86a3541
David Minton
David Minton
has over 30 years’ experience in the health and fitness industry, David possesses a profound understanding of the sector’s developments, an extensive network, and an endless enthusiasm for being active – cycling in particular.
The founder of Leisure DB, he still passionately leads his expert team in delivering accurate, detailed data for a comprehensive view of the industry. These figures are widely adopted by industry professionals, operators, government bodies, media outlets, investors and financial institutions.
As a mentor, analyst, advisor and consultant, David’s insights are sought by health and fitness organisations and leisure investors worldwide. A popular speaker and presenter, he also collaborates with leading journalists and publications to ignite discussions and generate support for the sector.
Leisure DB
David Minton
+44 7860 237 008
david@leisuredb.com
www.leisuredb.com
linkedin.com/in/david-minton-5b094a19
Ray Gordon
Ray Gordon
is an industry expert, and a co-founder of Sales Makers. He is a person who enjoys his work. Traveling to clubs in the health industry, he gets to implement the Sales Makers systems while training, advising and motivating staff.
Ray's 48+ years of experience allows both new and experienced membership staff to improve their skills. Thousands of membership staff have used his training techniques to bring real pride and results to their job. Ray was a featured speaker at the first IHRSA convention in 1981. He has worked in 48 states within the United States as well as Europe, Scandinavia, South America, Australia and the United Kingdom.
His unique ability to adopt the Sales Makers system to any club situation provides an even broader spectrum to the unlimited possibilities often presented. Many of the clubs he has worked with have enjoyed between 20% and 114% increase in membership revenues, all without discounting dues.
Sales Makers
Ray Gordon
+1 239-823-3769
Ray@SalesMakers.com
www.SalesMakers.com
linkedin.com/in/raygordon
Hans Muench
Hans Muench
was born in Toronto, Canada, I was a ranked Canadian tennis player, had a scholarship in USA then travelled throughout Europe and Asia playing tournaments and teaching tennis. This included Hawaii, Austria, Hong Kong, Singapore, Italy, Germany and Switzerland (where I now live)
During my MBA program in international business, I did an internship studying the European market in 1984-85 which was co-sponsored by IHRSA.
I first joined IHRSA in 1994 in Boston as their first International Director. I rejoined IHRSA as their Director of Europe in 2007 and for 8 years as their European Director for and organised the annual EUropean Congress.
I’ve been on the club and supplier sides of the business (single clubs & chains, software companies and Core Health & Fitness). For eight years I served Life Fitness Europe (as their Sales & Marketing Director) and lectured for five years in the MBA program of the German university for five years.
Hans Muench
+41-77-975-5180
hans@hans-muench.com
www.hans-muench.com
linkedin.com/in/hans-muench-653346a
Jon Nasta
Jon Nasta
is results-oriented with a proven track record of developing and executing comprehensive sales marketing and customer experience strategies that elevate brand awareness, drive customer acquisition, and fuel revenue growth. A dynamic leader who inspires high-performing teams to exceed objectives, I bring strategic vision and a data-driven mindset to optimize customer experience sales & marketing initiatives.
Proven experience as a CMO and COO in a fast-paced and competitive industry. Demonstrable success in developing and executing successful marketing strategies that drive business growth. Strong understanding of digital marketing channels, tools, and technologies. Exceptional leadership skills with the ability to motivate and inspire teams to achieve their full potential. Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels. Data-driven mindset, with the ability to analyse complex data and leverage insights to make informed decisions. Experience working in the technology industry and related fields.
Professional Skills:
Leadership: Direct and inspire teams, setting clear objectives and maintaining a high level of performance to meet and exceed organizational goals.
Strategic Collaboration: Collaborate with cross-functional teams to refine the value proposition, positioning, and competitive advantage, ensuring a cohesive brand narrative.
Digital Mastery: Oversee all aspects of digital marketing, optimizing social media, content creation, email campaigns, SEO, and SEM to drive targeted and effective online campaigns.
Market Expansion: Identify new market opportunities, cultivate marketing partnerships, and foster alliances to enhance brand presence and drive business growth.
Data-Driven Decision Making: Monitor and analyse marketing campaign performance metrics, adjusting strategies to optimize results and deliver measurable ROI.
Outside of work you will find me watching/playing tennis, football and cricket or in the gym. I also spend one evening a week helping a local food charity provide meals for kids in the inner city of Birmingham. I am passionate about driving customer experience sales & marketing excellence and welcome the opportunity to discuss how my strategic vision and leadership can contribute to continued success.
Let's connect and explore possibilities!
My mission is to help health and fitness brands create consistent, fair, and engaging customer experiences that drive retention and revenue.
Stronger Strategies
Jon Nasta
+44 (0) 7711 672888
j@strongerstrategies.co.uk
www.stronerstrategies.com
linkedin.com/in/jonnasta90210
Michael Scott Scudder
Michael Scott Scudder
I met Michael Scott Scudder over 40 years ago.
The Presentation that is on the VirtualRoadShow APP is the last presentation he ever made.
Unfortunately two weeks after this aired on the 1st VirtualRoadShow in Kuwait City - he passed away on the operating table for routine surgery. This is my way of keeping his memory alive.
Always controversial, always speaking his mind and normally right - the Industry in America wouldn't be what it is without his contributions.
RIP, my friend.
Ulf Bengtsson
Ulf Bengtssen
is a Swedish bodybuilder and entrepreneur in the Fitness industry. He was ranked third in the world and won the Swedish championships every year between 1973 and 1983. In 1974 he came first in the junior class in Mr Europe, while Ehrling Wahlgren took first place in Mr Europe in the middle class for seniors. He is a trained gymnastics director with a degree from the School of Gymnastics and Sports in Stockholm.
Ulf founded his first gym on Atlasgatan in Stockholm in 1983. It laid the foundation for the World Class gym chain and self-designed training equipment and clothing.
His latest book is: 'No-one Cries for You' is now available in English.
He's currently working from Africa on a new book: 'Warriors Aging with Passion' will be released next year.
World Class
Ulf Bengttsen
ulfkgb@gmail.com
linkedin.com/in/ulf-bengtsson-b9a6313a
Peter Webb
Peter Webb
Delivers support to teams and individuals to maximise their potential, personal fulfilment and productivityHow I DO it: By utilising tools to provide quantifiable feedback to support effective change, linked with my own passionate delivery.
Why I DO it: To support all to thrive, through inisght and understanding (myself included)
Experience: Within the Fitness IndustryAn extensive knowledge of multi-sector and international commercial fitness provision, both through the eyes of an operator and leading Global equipment supplier. Linking behaviour and the influence of trends within the industry to ensure a high level of support and performance for colleagues and consumers alike.
Specialities: Leadership & Resilience Development, Team Dynamics and Behaviours, Public speaking, Sales Training and Consultation, Club Design and Layout, B2B, B2C
TLR Fitness
Peter Webb
peter@tlrfitness.com
+44 7526272630
www.tlrfitness.com
linkedin.com/in/peterawebb
Trade Show
Bryan K O'Rourke
Bryan K. ORourke
is a leading global expert on technology, consumer and business trends in the health club and fitness industry.
He has delivered Keynote speeches to hundreds of audiences on four continents. Bryan has also contributed to eight books on the fitness industry and his views have been shared in leading periodicals like the Wall Street Journal and the New York Times, among many others.
Bryan currently serves as the Chief Executive Officer of Core Health and Fitness, a leading global manufacturer and distributor of commercial fitness equipment brands like Stairmaster, StarTrac, Nautilus, Schwinn, and others. He is President of the Fitness Industry Technology
Council and Chairman of the private equity firm Vedere Ventures which has investments inEurope, Asia, and the Americas. He has worked with and advised some of the leading global fitness brands in strategy, marketing, business development, finance, and technology. His M&A practice has overseen 20 transactions on the buy and sell side in the past 9 years.
Bryan has served on the IHRSA board of directors, been an industry advisor to the American Council on Exercise, and has contributed in leadership roles to the Medical Fitness Association the GGFA among other organizations. He was a co-founder of the Women in Fitness Association.
Bryan has a BS in Finance from the University of New Orleans, and a MBA from Southeastern Louisiana University . He has completed academic work on a Ph.D. In Financial Economics and completed professional studies in technology, strategy, and innovation at Harvard,Stanford, and the University of Chicago.
FIT-C Vedere Ventures CEO - Core H & F
Bryan K O'Rourke
BryanKORrourke@gmail.com
www.bryankorourke.com
linkedin.com/in/bryankorourke
David Stalker
David Stocker
Retired, but: ex-President of Europe Active.
On the Board of countless companies and generally - not really retired - just tired...
Dave Courteen
Dave Courteen
is founding director of Mosaic, growing the business over the last 38 years from a one site, 3 staff operation into a multi-site contract management business operating health clubs and day spas, primarily in hotels, employing over 450 staff and with an annual turnover in excess of £10million. The business has its own Imagine Spa brand and over the last twelve years acquired three stand-alone, freehold health clubs and spas in the UK.
Dave was responsible for overseeing the transformation of The Shrewsbury Club from a failing club acquired from the administrators with less than 2,000 members into a thriving club with over 6,000 members which was sold to David Lloyd in a multi-million pound deal in 2024.
Dave is a recognised international speaker and has been involved in a number of industry initiatives including the introduction of the health club industry’s Code of Practice and Deloitte’s industry benchmarking report. He is on the main Board of UK Active and Chair of the Members Council.
In 2021, Dave published “More to Gain Than Just the Game”, a book that describes how sport teaches lessons for life and which was shortlisted in the Telegraph Sports Book of the Year Awards.
Joanne Groves
Joanne Groves
Joanne Groves stands at the forefront of fitness education, bringing 30 years of unparalleled experience and a research-led approach to movement science. Having mentored over 4,500 female and non-binary trainers globally, she is a leading authority on motor skill development, climacteric health, and evidence-based coaching practices.
A key committee member of CIMSPA, Joanne leverages her deep understanding of motor learning and dynamic movement systems to revolutionise fitness education. Her unique methodology integrates motor skill application with cutting-edge research, empowering trainers to design client-centred experiences that inspire lasting results.
Joanne’s reputation as a thought leader extends to her role as a speaker, educator, and author, where she translates complex research into practical strategies for fitness professionals and their clients. Her workshops, keynote talks, and bespoke education solutions are designed to elevate industry standards, challenge outdated practices, and foster innovation in fitness programming.
Whether you’re seeking an expert speaker to captivate your audience, education solutions that incorporate the latest research, or elite personal training tailored to specific goals, Joanne delivers exceptional value and results.
Joanne Groves
+44 7515 813171
jo8acow@gmail.co
www.joannegroves.com
linkedin.com/in/joanne-groves-61045287
Richard Boyd
Richard Boyd
has 30+ years of strategy, innovation and leadership through diverse roles. From multiple CEO start up positions to SVP of Innovation and Fitness for one of the world's largest club chains to advisory and consultant roles throughout Health and Wellness.With an absolute passion for strategy, first to market concepts and global growth through sales and solutions, I feel my career has only just begun and with my extensive experience as shown below I feel the accumulation of it's diversity has made my leadership and strategy clearer than ever.Starting with:Creating the world's first Boutique Training Studio in Noosa Heads, Australia in 1994. Creating the first digital tech subscription model for fitness called Personal Training on the Net (PT on the Net) in 1998 which incorporated over 130 of the World's leading authors and educators. Selling business in 2012 to Fit Pro in the UK.Helping fund and bring to market the first digital Certification model in industry with NASM in 2008, and later in 2014 bringing the first digital Certification model of it's kind through PTA Global to the market. Later selling to NASM in 2017.Creator of The Fitness Panel in 2012. The first tech innovation platform for inventors to pitch new products and solutions to a panel of experts who helped advise and direct, raise funds and create strategy to bring to market.Advising and Consulting to brands such as Hilton Hotels Worldwide, Indigo Fitness, Power Plate, Mobisoft, Hyperwear, Wildsoul Wellness and others.As part owner and Director of Vipr Pro, working to create international Trademarks, work with distributors and ultimately protect the brand during it's early growth phase.With extensive experience starting from a concept to global reach, I have successfully run start up's through concept to fund raising, operations and leadership through to sales and eventually global growth with three successful exits in the process.As the first company (Global Wellness Design) my business partner Ian O'Dwyer and I have created the first industry structure and designs to Recovery and Resilience accompanying programming and digital education. With industry first design and commercial product in Pre and Post Recovery including Recovery Pods and Priming Modules for DRY Recovery concepts.We also designed the first fully integrated Recovery solution for the Military.
linkedin.com/in/richard-boyd-44034339
Teemu Arina
Teemu Arina
operates the HOLOLIFE Center, a premier European hub for optimal human performance, empowers individuals to realize their full potential and enhance their well-being through data-driven health optimization. Developer of the Holohabits application and Holobiont AI, they are set to collaborate with the fitness industry to help them transition towards new business models based on laboratory testing and wellness data with advanced agentic AI specifically fine-tuned for optimizing daily routines, recovery and workouts based on data. In addition, they offer science-backed lab tests, supplements, technologies, courses, and events such as the HOLOLIFE Summit, and publications such as the Biohacker’s Handbook and HOLOLIFE book series and Biohacker’s Podcast. With over a decade of expertise in the biohacking and wellness industry, their products meet top standards of quality, efficacy, and accuracy, ensuring customer satisfaction.
Hololife Center
Teemu Arina
+358505557636
teemu@hololifecenter.com
www.hololifecenter.com
